Welcome to Sustainable Playland Inc. selected by Westchester County to manage the historic county-owned Playland Park in Rye, NY. A non-profit corporation, SPI was founded in 2010 by a group of citizens to respond to a Request for Proposals (RFP) issued by the Westchester County Executive seeking creative approaches for restoring, reinvigorating and enhancing the 100-acre park.
SPI invested in excess of $200,000 to develop a comprehensive plan for a year-round destination that unlocks the full recreational, environmental and entertainment potential of Playland. This holistic approach will create a family-friendly atmosphere with multiple activities and venues fostering a more balanced year-round usage and an enhanced and consistent revenue flow. The SPI approach is sustainable environmentally, historically and fiscally.
A key element of SPI’s plan is to preserve and enhance the amusement park which opened in 1928. With its classic rides and unique vintage architecture, Playland is known far and wide not only as an architectural classic, but thanks to the role it has played in major motion pictures including Big starring Tom Hanks.
Under SPI’s plan, Playland’s iconic 25-acre amusement area will continue to be a warm weather component within a package of activities that will bring activity and generate income year-round. Other major components include indoor and outdoor athletic fields, a revitalized beach and aquatic activities center, the Westchester Children’s Museum, a large open lawn fronting on Long Island Sound and new restaurants. Improved access to the adjacent county-owned Edith Read Nature Sanctuary and an extensive rejuvenation of the park’s plantings and gardens are additional important components of the plan.
In October 2012, after an extensive and careful review of all of the responses to the RFP, County Executive Rob Astorino announced the selection of SPI to manage and operate Playland. An Asset Management Agreement was approved by the County in April 2013. In July, the Management Agreement was signed and in September SPI submitted its Playland Improvement Plan. The next step in the process is for the County Executive to submit the Improvement Plan for approval by the County Board of Legislators which approves any major capital improvements made to county parks. SPI expects to assume management of the park in 2014. Due to major damage caused by Hurricane Sandy, the Ice Casino and portions of the boardwalk remain closed while repairs are being completed by the county.
SPI’s operating partners include top professionals in their respective fields including Playland Sports and Pinnacle Indoor Sports for the field house and outdoor athletic fields; American Skating Entertainment Centers for the ice skating facilities; and Central Amusements, the North American arm of the internationally prominent Zamperla Company of Italy, for the amusement park, beach and aquatic activities.
Dan Biederman, a preeminent manager of public park spaces including the world famous Bryant Park in Manhattan, has served as a consultant to SPI from its earliest days. A pioneer in the field of privately funded management of public spaces, Dan and his company, Biederman Redevelopment Ventures, will continue to work closely with SPI in designing and implementing the management structure for Playland as we move forward.
SPI’s mission is to create a family-oriented, multi-activity park for all Westchester residents as well as visitors to enjoy. Under SPI’s vision and leadership, Playland will once again be the gem of the renowned Westchester Country Parks System.
|SEQRA Report / Parking Analysis
Submitted to Westchester County
Study prepared by the noted planning and engineering firm John Meyer Consulting.
Click here to view the study (pdf).